Search functionality key to conversion
Customers who search your website are more likely to actually place an order, according to Digital Marketer contributor Ezra Firestone. Have you seen significant metrics to back up his claims? The post...
View ArticleGet ready to cater to Generation Z
A new study reveals that two-thirds of children between the ages of 7 and 13 prefer to get gadgets over toys, when it comes time to play. This new demographic even has its own name, Generation Z. That...
View ArticleStudy shows brands miss the boat on mobile “me time”
Mobile, mobile, moblie—it’s the biggest trend and most-talked about disruption so far in 2013. But are you doing it all wrong? A fascinating infographic from the Harvard Business Review makes a good...
View ArticleHow we use the Internet: Real-time entertainment, video reign supreme
The Global Internet Phenomena Report: 2H 2013 from Sandvine reveals that we spend most of our time online looking to be entertained. The report shines a light on fixed and mobile data networks from all...
View ArticleThe selfie generation: Can retailers keep up?
Retail executives talk about one-to-one marketing, including making the customer experience personalized by tracking behavior across every activity online – via smartphones, in the car and everywhere...
View ArticleUsing digital data to level the retail playing field
Just under a decade has passed since The New York Times reporter Thomas L. Friedman published, The World is Flat. In his bestselling book, Friedman gives an in depth summary of globalization and how it...
View ArticleThe myth of the mansumer: Men, women display similar shopping habits
While it may be true that men are from Mars and women are from Venus, new data collected by The Future of Commerce and hybris software reveals that gender differences don’t have much effect when it...
View ArticleBig Data: Driving retail strategy for the future
Picture this: You go to a store looking for the electronics section and instead find clothes or search for today’s weather and find only yesterday’s forecast. Clearly these are not good experiences....
View ArticleHighest ROI in e-commerce? Email remarketing and retargeted ads
Digital marketers know they must measure and optimize all of their efforts, with the goal of increasing sales. They must also be able to prove a positive return on their investments. That said, digital...
View ArticleEmail drives almost two-thirds of mobile conversions
One element that is often overlooked in understanding mobile conversions is the traffic source. Analysis shows that a staggering 62 percent of smartphone conversions came from an email. By contrast, 21...
View ArticleBig Data’s big impact: Personalized shopping experiences
Big data is having a big impact on retail in part because it’s helping retailers of all sizes offer personalized shopping experiences. No longer is personalization just a facet of the luxury or...
View ArticleData drives the transaction, not the other way around
Think about most of the loyalty programs you belong to for a moment. What do they have in common? If you said they are simply points or punch card-based, you’re correct. So many loyalty programs –...
View Article5 ways influencer marketing gives back
In the age of mass advertising, customers are your best advocates. As marketing news increasingly proclaims that content is king, consumers are being inundated with conflicting messages and are slowly...
View ArticleDear Grocer: In 2016, it’s time for a change
Dear Grocer, We need to talk. Like most relationships, ours got off to a great start. But as my family grew (one husband, two kids and three dogs, oh my!), we started spending way too much time...
View ArticleSecrets of category merchandising optimization [free e-book download]
If you caught my last post on The Future of Customer Engagement and Commerce, you’re familiar with the concept of category merchandising optimization and its potential for driving conversion and...
View ArticleWhen it comes to commerce, I second that emotion
I’d rather go for a run than sit in the car, but driving (safely) through big puddles is my guilty pleasure. There’s nothing quite like it. I crest the hill, Supertramp on the stereo, the road...
View ArticleHow can you give the adventure-seeking traveler a rich, digital experience?
I have two teenage children and they will never experience the kind of travel that I did at their age. At 19, I traveled alone from New York City to Rome—converting money to traveler’s checks, reading...
View ArticleGetting and creating great influencer-generated content
Where media advertising, print and mailers used to exert the most impact on buying, more and more it is the voices of online influencers we are hearing in our heads as we shop for both goods and...
View Article4 ways banks can make authentic connections with curious global consumers
For years, banks and other financial services companies resisted the call of digital marketing. And who can blame them? These organizations must navigate a complex world of regulations and rules, many...
View ArticleBuild your brand reputation with kindness
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is...
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